| Organisation |
Problem |
Response |
Result |
|
T-Mobile
Published 03 June 2008
|
Customers ranked T-Mobile's bills as worst in the market because they were unclear |
Bill clarity was improved with the help of a new document composition system that could produce diagrams like pi-charts |
Customers are 11% less likely to phone customer services for help understanding their bill and customers were 10% more satisfied with bill clarity
|
|
Kingsdown
Agriculture
Published 21 May 2008
|
Kingsdown needed to generate new revenue streams, but its customers were comfortable with the familiar |
Talking to existing buyers and prospective customers revealed a more modern approach would stand out in the mineral water market |
Sales increased by 34% and new top-end clients started to place orders
|
|
Little Trekkers
Published 11 June 2008
|
How to increase brand differentiation |
Create a new, branded product range |
A cultural shift that brought design into all elements of the business to provide solid platform for future business growth
|
|
Finding a designer
Published 26 June 2008
|
Ever wondered how to make your packs stand out on shelf or your website work better? |
You need a designer who understands your company values and aspirations, but you don't know how to find one |
We share some practical advice on how to find and work with a designer
|
|
Manchester Art Gallery
Public services
Published 06 March 2008
|
Potential visitors were put off by dull signage and an unwelcoming layout at Manchester Art Gallery |
Wayfinding and signage changes needed to be made to make the most of the refurbished buildings |
34% more visitors came in to the gallery in 2006-07 than the year before
|
|
Borderfields
Agriculture
Published 04 April 2008
|
Farmers producing a healthy cooking oil admitted they didn't know how to make it appeal to their target market |
A new name, bottle, label and promotional material needed to be designed on a limited budget |
Sales exceeded forecasts by 145% and the oil achieved listings in major multiples
|
|
Better business by design
Professional services
Published 17 April 2008
|
What's the point in businesses spending on design? |
Design tools like brainstorming, prototyping and user-testing can make products and services more saleable |
Product, graphic, brand or service designs make businesses more effective and profitable
|
|
Mechan
Industrial and manufacturing
Published 10 June 2008
|
How do you drive forward an engineering firm with a strong reputation but an outdated image? |
A new brand identity that gives a sense of the company’s quality, heritage and innovation |
The new identity reflects Mechan’s qualities and its new website is attracting enquiries from new markets overseas
|
|
Stoneridge Electronics
Science and technology
Published 28 March 2008
|
A much-used manual device had to be replaced with a digital product to meet legal requirements |
User research told designers to keep the product simple and robust |
A 971% sales increase and a 45% reduction in manufacturing costs
|
|
Design for public services
Published 23 April 2008
|
Public services don't always keep the users in mind |
Design tools can get to the bottom of what people really want |
Happier patients, healthier people, more innovative procurement
|
|
Innocent Drinks
Retail
Published 08 November 2006
|
How could three friends build a business to help them realise their dream of ‘making every day a bit healthier’? |
Using creative thinking, the trio set up a business that aimed to be ‘a fast growing company that acts responsibly’ |
Eight years after launching, Innocent Drinks has a turnover of £75million
|
|
Guinness
Industrial and manufacturing
Published 29 June 2007
|
Visitor centre struggles to cope with more than double the number of visitors it was originally designed for |
Guinness decides to revamp the centre and employs Imagination to drive the direction of the design |
The Guinness Storehouse - a complete brand experience with training centre, company archive, bars, restaurants and gallery space - is voted Ireland’s number one visitor attraction
|
|
Rapha
Retail
Published 05 July 2007
|
High performance cycling clothing and equipment doesn't appeal to a sophisticated audience |
A cohesive design approach encompassing all products and marketing materials communicates a passion for the sport |
Growth from start-up to a £900,000 business in less than three years
|
|
DFES/Asda
Retail
Published 03 November 2006
|
Getting information about school choices to parents who don’t have web access |
Putting the information where school uniforms are sold: in supermarkets |
500,000 leaflets distributed to parents through Asda
|
|
National Savings & Investments
Professional services
Published 10 November 2006
|
National Savings was perceived as an old fashioned brand for grannies and children |
Refreshed branding and identity with a new accessible, easy to use website and online sales tool |
Just eight weeks after launch, NS&I’s online sales rose from £3m to £47m
|
|
FeONIC
Science and technology
Published 09 November 2006
|
How should a company commercialise a new technology? |
Newlands Scientific worked with designers to create a new brand and a range of products |
The company becomes FeONIC plc and develops internationally award-winning products
|
|
Aqualisa
Science and technology
Published 13 November 2006
|
UK shower company Aqualisa finds competition as the shower market begins hotting up in the late 1990s |
Partnership with designers Seymour Powell finds user research leads to a better understanding of market needs |
The new Quartz shower out-sells any other Aqualisa product and secures the company significant growth with a turnover of £40million
|
|
Debbie & Andrew's
Agriculture
Published 07 November 2006
|
Super premium sausages sell well within a local area, but fail to capture the imagination of consumers further afield |
Manor Born offers design agency Elmwood a free reign to transform the brand |
Manor Born becomes Debbie and Andrew’s. Monthly sales rise by 57 percent. Sausages snapped up by all major supermarkets.
|
|
Aga
Industrial and manufacturing
Published 17 August 2007
|
Aga and Rayburn were widely recognised brands, but the company wasn’t exploiting them as well as it could |
Aga joins the Designing Demand programme and works with designers to look in depth at its two brands |
New ranges are launched and Aga sees profits rising by 14 per cent, exports up 38 per cent and cookware sales rise from £2million to around £7million in four years
|
|
Members of Parliament
Public services
Published 24 July 2007
|
Public trust in democracy is falling. How can the public and MPs talk to each other more effectively? |
Designers work with MPs and their constituents to find new ways to communicate at a local level |
Ten-point action plan shows MPs how to rebuild democracy within their communities
|
