Develop and implement the digital element of the marketing and communications strategy for the Design Council
- Raise awareness of the Design Council and its projects through the website and other online channels
- Manage the development and delivery of all online communications, ensuring the integrity of the Design Council brand is paramount and application is consistent
- Work with website team to develop content and technical functionality to enable effective marketing and to implement approaches to drive traffic to the Design Council website
- Identify and develop opportunities for content syndication to partners and end-users through podcasts, blogging and RSS
- Utilise social media platforms to engage new users and increase user-generated marketing
- Work with the Web Editorial Marketing and Communications teams to identify and develop online marketing and PR opportunities
- Develop, programme and analyse broad-base and targeted email campaigns including the regular Design Council ebulletin and other approaches, using the etelligent email marketing software
- Create and retain website users through targeted communications and advocacy programmes
- Work with external suppliers (such as online creative and digital media planning agencies) ensuring the Design Council benefits from the provision of timely, appropriate and cost effective project communications
- Develop digital marketing approaches to support and enhance the promotion of Design Council programmes and projects
- Monitor the performance of digital marketing campaigns, using the data to inform subsequent recommendations and actions
- Be the digital marketing champion of the Design Council and seek to integrate the use and benefits of digital marketing and communications in marketing activity
Technical Skills and Qualifications
Essential
- Experience/knowledge of technical aspects of the online communications environment
- Experience of targeting, monitoring and reporting on digital campaigns
- Budget management
- Ability to design and send HTML emails
- Experience/knowledge of search engine optimisation and content publishing best practice
- Experience/knowledge of increasing brand visibility through social media platforms (e.g. Facebook, YouTube, social bookmarking)
- Experience/knowledge of implementing and tracking content syndication channels
- Strong project planning, management and control
- Experience/knowledge of website and email coding using (X)HTML and CSS
Desirable
- Good writing and presentation skills
- Experience/knowledge of Content Management Systems
- Experience/knowledge of Customer Relationship Management software and data integration
- Experience/knowledge of website and digital campaign analytics software
- Experience/knowledge of online usability and accessibility
- Understanding of integrated communications
- Experience/knowledge of the monitoring and reporting of online PR and audience sentiment
Behavioural Skills
Essential
- Strong planning and organisational skills
- Able to lead and motivate a virtual team
- Able to manage stakeholders and external suppliers (such as digital communications agencies)
- Able to think laterally across assignments, making connections between online and offline communications
- Able to work proactively and independently
- Excellent attention to detail
- Passionate and energetic
Desirable
- Able to lead and motivate internal teams and external suppliers
- High degree of initiative
Knowledge and Experience
Essential
- Experience in similar role or in account manager/producer role for digital communications agency
- Previous project management experience
- Able to translate corporate marketing strategy into effective online communications
- Experience consulting on website functional development and content strategies to enhance marketing
- First hand experience of online social media, syndication technologies, rich media and other ‘Web 2.0’ channels
Desirable
- Experience or interest in design
- Understanding of business, designer or education audiences
Please send current CV with supporting statement to demonstrate your suitability for the role to recruitment@designcouncil.org.uk, quoting “Digital Marketing” in the subject line of your email.