Watch: The social enterprise that will Transform Ageing for people with dementia – Memory Matters

Transform Ageing is a design-led initiative that aims to change the experience of ageing for people in the south-west of England. 

We challenged social ventures to find solutions and create lasting change through the initiative, breaking down barriers and supporting ageing societies.

Kate Smith founded Memory Matters with her sister-in-law, Laura Walker. Both qualified nurses, they are passionate about turning the experience of people living with dementia into a positive one. Their experience in the healthcare sector showed them that this wasn't always the case.

Transform Ageing is a pioneering programme taking a community and design led approach to improve people’s experience of ageing. It brings together people in later life, their friends, family and carers, social entrepreneurs and public sector leaders to define, develop and deliver new solutions that better support the needs and aspirations of our ageing communities.