Design: Delivering a new approach to growth

Design Council is calling for a transformation in the way we approach design in business, places and government. We are calling for a design blueprint for growth, responding to the scale of change by putting people at the centre of economic policy and providing the bridge between initial ideas and the innovation that will bring them to life in towns and cities across the country.

Consulting a wide range of stakeholders including business, academics and built environment professionals, we have set out what we believe are five core principles that will drive the economy of the future: people, ideas, place, skills and sectors.