Designing Demand

This report summarises the findings of the first national evaluation of the Design Council’s Designing Demand programme.  

Designing Demand is a national support programme helping UK businesses use design to improve performance. Independently undertaken, it provides economic impact data for business, government and the design industry.

The Designing Demand programme is part of our support and coaching for SMEs which offers businesses, public sector and university scientists a bespoke package of support to use design for innovation and growth.