Tanya Popeau

Tanya Popeau is the Director of Synthesis, an award-winning agency. Her expertise lies in innovation and sustainability. She has worked with the world’s leading corporates, non-profits, government agencies, and academic institutions to design breakthrough innovations to global challenges. Her clients have included Unilever, the United Nations, HSBC, Amazon, the Jimmy Choo Academy, and the UK government. She has worked across the globe in Africa, Asia, the US, and the UK.

In 2023, Synthesis won ‘Best International Sustainability Consultancy’ in the Greater London Enterprise Awards. The agency also won ‘Sustainability Consultancy of the Year 2024’ in the Corporate Livewire Innovation & Excellence Awards. Tanya’s projects have covered a range of sustainability issues, including urban poverty, energy efficiency, social cohesion, sustainable development, and education. She was a consultant and advisor to the United Nations. She worked for the UN’s largest agency and was at the forefront of their shift to a strategic focus on innovation. She implemented this new approach across 15 countries in the Asia-Pacific, overseeing the development of the first-ever innovation fund in the region. She was the lead consultant on the fund, which generated projects that tackled challenges from natural disasters to women’s economic empowerment. She is often asked to guest lecture on innovation.